Audiences are influenced by the presenter…not PowerPoint.Īpplication: Delivering your call to action using a single flipchart (or similar PowerPoint-desertion) helps simplify the message, makes the presenter stand out, and increases your credibility – you must know your topic thoroughly in order to deliver your message with just one flipchart! All of these results can help inspire your audience to follow your call to action.Įnd – Story Time: At the end of his presentation, Sinek tells the powerful story of how 250,000 people gathered on the National Mall in Washington, D.C. Not Sinek though, his talk used only a single flipchart – not one slide. So Simon Sinek must have used a killer deck of PowerPoint slides, right? After all, countless corporate presentations focus on slide after slide after slide. Middle – Focus on Presenter, not PowerPoint: “How great leaders inspire action” has been viewed more than 10 million times, making it the 3rd most popular presentation in TED history. Engage the audience immediately, and they’ll be more open to taking action.
#Simon sinek ted talk series#
But do you need to start with a series of questions? Not necessarily – a powerful image, transformative statistic, or well-told story can also serve to prime the audience pump. “How do you explain when things don’t go as we assume? Or better, how do you explain when others are able to achieve things that seem to defy all of the assumptions? For example, why is Apple so innovative?…Why is it that they seem to have something different?”Īpplication: You know not to begin a presentation with a boring list of credentials. Instead, he poses a series of queries intended to prime the collective pump for content coming down the pipeline. Here are a few strategies you can adopt from Sinek’s presentation to inspire action with your next presentation…īeginning – Priming the Pump: Sinek doesn’t begin his presentation with a simple, singular question. And his presentation style employs questioning, simple visuals, and a powerful concluding story to engage his audience. Sinek’s message effectively calls upon viewers to inspire others, or to find others who inspire them, by starting with why. In his Ted talk, “How Great Leaders Inspire Action,” (click image for video) Simon Sinek’s message, and presentaton style, inspire his audience to take action.
“He gave the ‘I Have a Dream’ speech, not the ‘I have a Plan’ speech.” ( Simon Sinek)
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